Monday, 2 May 2016

Entrepreneurs are selling Australia's fresh air in a can to China


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A Chinese woman wears a mask and filter as she walks to work during heavy pollution on December 9, 2015 in Beijing, China.
IMAGE: GETTY IMAGES
In what may be the most ingenious money-making idea since bottled water, two entrepreneurs have set up a business selling fresh Australian air to China. 
John Dickinson and Theo Ruygrok are the co-founders of Green and Clean Air, a business based in Australia that puts air in cans and sells it to people struggling with pollution in Asia. 
The air is collected from iconic Australian sites, including the Blue Mountains, Bondi Beach, Tasmania and the Gold Coast, and sold for just less than A$20 a pop. You xcan also get a can of pure New Zealand air.
fresh air.

Ruygrok captures some fresh air.
IMAGE: 7NEWS
The duo suck the air into disposable cans using what they call "air-farming" technology, with each can holding 130 deep breaths. You simply use the attached plastic face mask to breathe in the fresh air. 
"Using the highest standards in compression and filtration, we fill individual containers directly on location," the founders write on their website. "The capturing process is conducted using completely sterile equipment and our quality control is second to none. This way we can ensure you breathe the same clean unspoiled air we took from the location."
Green and Clean

The different flavours of air available.
IMAGE: 7NEWS
The style of the air varies from location to location, apparently, with the beach air tasting of sea breeze and the mountain air being influenced by Eucalyptus trees. It is targetted at either people in populated areas or tourists taking a piece of Australia home with them.
It is no surprise that China, with terrible pollution levels in some cities like Beijing, is the target for this strange product. Late last year, Beijing's pollution alert level was raised to orange, the highest level in history. Residents of the city were literally choking on the hazardous, grey smog.
air quality.

The difference between air quality in Asia and Australia is significant.
"The air pollution is very heavy now in China so we all love the pure air from Australia," a Chinese personal shopper Vivian Zhou told Seven News"I buy the air from Australia for my clients and I post it back to them."
The phenomenon isn't unique to Australia, creative entrepreneurs in the mountain regions of China recently started selling plastic bags of air to city dwellers. In Canada, some other geniuses also hit on the gold mine. Vitality Air started selling canned air from Banff in Alberta and Lake Louise in Banff National Park to China in 2015, with its first shipment selling out. 
Bondi Beach.

This, in your lungs.
IMAGE: GETTY IMAGES
With pollution levels in many cities well above the World Health Organization's standard level for healthy air, it makes sense that people would pay top dollar for just a breath of fresh air. 
Green and Clean Air did not immediately respond to a request from Mashable Australiafor comment.
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Source: Mashable.com